Curriculum
- 5 Sections
- 20 Lessons
- 10 Weeks
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- Module 5: Branding, Marketing & Advertising1
- 5.1: Branding7
- 2.15.1.a: Building a Strong Brand Identity
- 2.25.1.b: Choosing a clear and appealing business name
- 2.35.1.c: Creating a professional logo and colour scheme
- 2.45.1.d: Developing your slogan
- 2.55.1.e: Writing a mission statement
- 2.65.1.f: Developing your brand voice
- 2.75.1.g: Using professional photos and showcasing testimonials
- 5.2: Marketing & Advertising11
- 3.15.2.a: Identifying your target audience
- 3.25.2.b: Building your online presence
- 3.35.2.c: Social media marketing
- 3.45.2.d: Paid advertising — using Google Ads
- 3.55.2.e: Traditional marketing – leaflets & flyers
- 3.65.2.f: Email marketing & newsletters
- 3.75.2.g: Loyalty & referral strategies
- 3.85.2.h: Upselling & additional services
- 3.95.2.i: Word-of-mouth & networking
- 3.105.2.j: Monitoring your marketing success
- 3.115.2.k: Summary & Final Thoughts
- 5.3: End of Module AssessmentSummary You have now reached the end of this module and you should now have a wider understanding on the Branding, Marketing and Advertising of your Pet Sitting Service. Following the steps and advice in this module will help you come up with a pet sitting service that will start you off on the road to success.1
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