In this module you will learn how to create a professional, trustworthy brand and attract loyal clients in the UK pet care industry. This module guides you through every step of branding—from choosing the right business name and designing a memorable logo, to crafting your slogan, mission and voice. You’ll also explore proven marketing strategies, including social media, local SEO, Google My Business, paid ads, flyers, referrals, and email newsletters. Packed with practical tips, real-world examples, and mini exercises, this module will help you stand out in your local area and turn interest into long-term bookings.
Curriculum
- 5 Sections
- 20 Lessons
- 10 Weeks
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- Module 5: Branding, Marketing & Advertising1
- 5.1: Branding7
- 2.15.1.a: Building a Strong Brand Identity
- 2.25.1.b: Choosing a clear and appealing business name
- 2.35.1.c: Creating a professional logo and colour scheme
- 2.45.1.d: Developing your slogan
- 2.55.1.e: Writing a mission statement
- 2.65.1.f: Developing your brand voice
- 2.75.1.g: Using professional photos and showcasing testimonials
- 5.2: Marketing & Advertising11
- 3.15.2.a: Identifying your target audience
- 3.25.2.b: Building your online presence
- 3.35.2.c: Social media marketing
- 3.45.2.d: Paid advertising — using Google Ads
- 3.55.2.e: Traditional marketing – leaflets & flyers
- 3.65.2.f: Email marketing & newsletters
- 3.75.2.g: Loyalty & referral strategies
- 3.85.2.h: Upselling & additional services
- 3.95.2.i: Word-of-mouth & networking
- 3.105.2.j: Monitoring your marketing success
- 3.115.2.k: Summary & Final Thoughts
- 5.3: End of Module AssessmentSummary You have now reached the end of this module and you should now have a wider understanding on the Branding, Marketing and Advertising of your Pet Sitting Service. Following the steps and advice in this module will help you come up with a pet sitting service that will start you off on the road to success.1
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